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Urban Oasis resort-style pool with tiki huts and loungers
Turnkey STR Investment · Des Moines, Iowa

Urban Oasis

A turnkey resort that's already booked and earning, with a heated pool, year-round hot tub, and tiki bar on nearly an acre. Licensed, furnished, five-star, with $81,690 of verified 2024 revenue and a calendar already booking into 2027. We hand you the keys and the playbook to run it from day one.

$575,000
Asking Price
$81,690
2024 Revenue
$38,294
2026 Rev, Jan-Jul
★ 4.81
133 Reviews

This isn't a house with a pool. It is a running business. Licensed, furnished, five-star, and already booked, with reservations on the calendar the day you take the keys.

The Property

A 1918 farmhouse,
with a private resort out back.

Built in 1918 on a 0.89-acre lot in central Des Moines, this 2,330 sq ft home blends vintage farmhouse character with resort-style amenities that command premium nightly rates year-round. It's also simply a joy to own. Many buyers keep a few weeks each year for themselves, making it as much a part-time family getaway as an investment.

1918 farmhouse with wrap-around covered porches
Year Built1918, vintage farmhouse character
Square Feet2,330 sq ft
Lot Size0.89 acres, fenced backyard
Bedrooms3 bedrooms
Bathrooms1 full bath and 1 half bath
Sleeps9 guests
Address1380 McKinley Ave, Des Moines, IA 50315
Heated resort-style pool
Why Guests Keep Coming Back

Amenities that command
premium nightly rates.

Only 4% of Des Moines STRs have a pool. Only 7% have a hot tub. Urban Oasis has both, plus a tiki bar, treehouse, and a covered outdoor living room that runs year-round.

🏊

Heated In-Ground Pool

Open late May through mid-September; the 2026 season runs through September 14. The #1 reason guests book and rebook, and the rarest amenity in the market.

♨️

Year-Round Hot Tub

Covered patio hot tub runs 365 days a year and is a major revenue driver that keeps bookings strong through the off-season.

🌴

Tiki Bar & Hut

Full outdoor bar setup with seating. Guests love it, and it shows up in nearly every five-star review.

🌳

Treehouse & Playset

Fenced backyard with a treehouse and playset. A rare amenity in this market and a documented driver of repeat bookings.

🍳

Full Kitchen & Coffee Bar

Gas range, full appliances, and a dedicated coffee bar. Guests stay longer when they can cook.

📶

Smart Home & 300 Mbps Wi-Fi

Keyless entry, Smart TVs in every room, and fast Wi-Fi. Zero friction for guests, zero hassle for the operator.

The Investment Case

The numbers, from the bank records.

Proven 2024 revenue of $81,690, with room to grow above that through active, year-round management.

2024 Gross Revenue
$81,690
Verified to bank deposits and platform payout records
2025 Gross Revenue
$59,777
Owner-use year; calendar blocked October through December
2026 Revenue, Jan-Jul
$38,294
Deposits received; forward bookings continue into 2027
Projected Annual Operating Expenses
Cleaning and turnover$18,000
Property operations$26,400
Taxes, insurance and licenses$12,600
Projected annual total$57,000

A forward estimate of what it costs to run this property for a full year, not a historical figure. Built line by line from three-year averages at current vendor rates: cleaning at 90 turnovers at the current $200 rate, repairs at a three-year average excluding one-time work, utilities at the 2024 and 2025 run rate, and supplies at about $250 per month. Property operations covers pool, hot tub and grounds, repairs and maintenance, utilities, supplies, and lawn and snow. Cash basis, unaudited. Revenue includes the guest-paid cleaning fee, so the corresponding cleaning cost is included here. Excludes mortgage principal and interest, which varies by purchaser, and any third-party management fee, since the owner self-manages and none has been paid. Reserves for capital replacement are not included. Actual audited-basis figures for 2024, 2025 and 2026 year to date are available to qualified buyers on request.

2024 Gross Revenue
$81,690
Verified to bank deposits and platform payout records
Projected Annual Expenses
$57,000
Full-year estimate at current vendor rates; line-by-line build on request
2024 Occupancy
~65%
Full-year average · ~81% in August · peak weekends $500–$800+
Revenue by Month, 2024
2024 Gross Revenue: $81,690 · values in $K · owner records, unaudited
$5K
$10K
$15K
3.9
5.3
6.9
4.9
7.6
10.1
9.6
10.8
6.7
7.2
5.0
3.8
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec

2027 Revenue Cases

Conservative
$85,000
Modest growth on 2024, the last fully marketed year.
Base Plan
$92,000
Property run as it is today, on the 2024 seasonality model.
Stretch
$100,000
Adds the levers not yet pulled: Booking.com as a channel, and the guest cleaning fee set at actual cost.
$32,765in upcoming reservations, 19 future stays booked into 2027 (as of August 13, 2026).

A buyer purchasing today inherits a calendar that is already filling well into 2027, with summer as the peak. June and July 2026 deposits totalled $21,751, against $19,663 for those months in 2024. Realized blended nightly rate runs about $342 to $354, above the market 90th percentile of $317. Peak summer weekends run $500–$800+, and early-2027 forward bookings are pacing higher.

Booked Ahead, as of August 13, 2026
Rest of 2026$17,810
2027$14,955
What You're Buying

A complete operating business.
Not just a furnished house.

You're not starting from scratch. You're inheriting the bookings already on the calendar, the brand and listing content, the pricing setup, and the operating routines that run this property. We'll document it and walk you through it so you can take over without a gap.

The Real Property

1380 McKinley Ave, fully furnished, equipped, and stocked. 2,330 sq ft · 3 BR · 1 full bath + 1 half bath · sleeps 9 · 0.89-acre lot. Move-in ready from day one.

$32,765 in Forward Bookings

Confirmed future reservations and guest deposits already on the calendar through 2027; you collect them from the day you close.

Vrbo Listing & Brand

The active Vrbo listing and the Urban Oasis brand and listing content transfer. Booking.com is not currently connected and remains available as added channel upside through the existing channel manager. Note: Airbnb listings and reviews are tied to the host account and do not transfer; the buyer creates a new Airbnb listing.

Our Proven Pricing Strategy

We'll share the pricing strategy that holds the realized blended nightly rate at about $342 to $354 and pushes peak weekends to $500 to $800+, plus our documented roadmap for growing revenue above the 2024 level.

Established Service Framework

A documented set of trusted service relationships for cleaning, pool, hot tub, and seasonal upkeep keeps the home running smoothly. Provider details are shared with a serious buyer at the appropriate stage.

Complete Operating Documentation

Our full operating manual and SOPs, covering guest check-in, dynamic pricing, cleaning and pool-service schedules, and the service playbook that runs the business, handed over so you can operate from day one.

STR License Active Through September 14, 2029

License #RENT-2025-017237 is active and transferable to a new owner under the City's short-term-rental program, a step the buyer confirms with the City of Des Moines during due diligence. Des Moines requires Board of Adjustment approval, a city inspection, and $500,000 liability insurance to operate legally; Urban Oasis has already cleared every hurdle. This is one of the most valuable and rare assets in this sale.

Transition Support

You won't be figuring this out alone.

Included With Your Purchase

30-Day Transition Support, Work Directly with Our Property Manager

We'll provide you with 30 days of direct access to our experienced property manager who knows this home inside and out. They'll walk you through every system and the home's service framework, help you set up your new Airbnb listing for maximum early ranking, and be available by phone or text to answer any question that comes up. You won't be figuring this out alone.

Day 1 onboarding callService framework walkthroughPricing setup walkthroughAirbnb listing guidance30 days of Q&A support
What Guests Say
4.81
out of 5 stars · 133 reviews · 84% five-star · 100% response rate · 3 years hosting
Check-in5.0
Communication4.9
Accuracy4.8
Value4.7
Cleanliness4.7
Location4.6
★★★★★

"Pool and hot tub are exactly as described. We spent every evening in the hot tub. The tiki bar made it feel like a real resort."

Verified Guest
★★★★★

"Perfect for our family reunion. The yard, treehouse, and pool kept the kids busy all weekend. We'll be back every summer."

Verified Guest
★★★★★

"Cleanest Airbnb we've ever stayed in. The outdoor space is truly resort-level. Kalen was incredibly responsive throughout."

Verified Guest
The License

The rarest, most valuable
asset in this sale.

Regulatory certainty is the #1 concern for STR investors in 2026. Urban Oasis has already cleared every hurdle Des Moines requires, and the license is transferable to a new owner, confirmed with the City as a standard step in due diligence.

STR Rental License
#RENT-2025-017237
Active through September 14, 2029
✓ Transferable to a new owner, confirmed with the City in due diligence
StatusActive
License #RENT-2025-017237
IssuedFebruary 23, 2026
ExpiresSeptember 14, 2029
TransferableYes, buyer confirms with City
InspectionPassed
Full Transparency

Everything you need to know
before you buy.

Request Info & Tour

Want more info, or a tour?

Send Kalen a note and she'll reply within one business day with information on the property, answers to your questions, or to set up a private tour.

Or reach Kalen directly:
515.402.3169  ·  Kalen@PeoplesCompany.com

Offered at $575,000 · Licensed · Furnished · 133 Guest Reviews · Turnkey
1380 McKinley Ave · Des Moines, IA 50315

Goes straight to Kalen Ludwig · 515.402.3169 · Kalen@PeoplesCompany.com

Urban Oasis pool and tiki bar
The Invitation

Schedule a private tour.

Urban Oasis is offered at $575,000, a complete, operating short-term rental business with a heated pool, year-round hot tub, active STR license, and $81,690 in proven annual revenue.

Call Kalen · 515.402.3169
KL

Kalen Ludwig

Property Owner & Licensed REALTOR® · Brokered by Peoples Company
515.402.3169 · Kalen@PeoplesCompany.com · KalenLudwig.com
DMAAR Realtor of the Year & Circle of Excellence (2021) · HBA Builder of the Year (2021) · Serving Des Moines since 2005
Kalen Ludwig is the owner of this property and a licensed real estate agent (REALTOR®). Peoples Company of Cumming, Iowa is the real estate broker supervising and handling this transaction. Kalen Ludwig is licensed in Iowa.
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Important Information About These Figures

Urban Oasis has been owned and operated directly by its owners since 2023 as a licensed short term rental. It has not been operated as a company with a bookkeeper or a monthly close. The financial information presented here is company-prepared from primary sources: US Bank account records, Airbnb and Vrbo payout records, and the Lodgify booking platform. It is unaudited and has not been compiled, reviewed, or audited by a certified public accountant.

Revenue is stated on a cash basis as amounts actually received and deposited to the operating account, net of platform service fees and inclusive of guest-paid cleaning fees. Operating expenses accordingly include the corresponding cleaning and turnover cost. Excluded from operating expenses are mortgage principal and interest, owner administration paid to an assistant at the owner's election, capital purchases, non-recurring remediation, and owner personal items. No third-party property management fee is included because none has been paid.

Earlier versions of this material contained operating expense and return figures that did not reconcile to the underlying records. Those figures have been withdrawn and superseded by the amounts shown here.

Any forward-looking figures, including operating plans, budgets, occupancy and revenue targets, are estimates and plans rather than projections or guarantees. They depend on how a purchaser elects to operate the property and on market conditions outside anyone's control. Past performance does not indicate future results. Prospective purchasers and their lenders should conduct their own due diligence and underwrite independently, and should not rely on these figures without verification. Nothing here is financing, investment, tax, or legal advice.

Kalen Ludwig is the owner of this property and a licensed real estate agent (REALTOR®). Peoples Company of Cumming, Iowa is the real estate broker supervising and handling this transaction. Kalen Ludwig is licensed in Iowa.