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Urban Oasis resort-style pool with tiki huts and loungers
Turnkey STR Investment · Des Moines, Iowa

Urban Oasis

A turnkey resort that's already booked and earning — heated pool, year-round hot tub, and tiki bar on nearly an acre. Licensed, furnished, five-star, and $78,698 already earned or booked for 2026 and beyond. We hand you the keys and the playbook to run it from day one.

$575,000
Asking Price
$81,690
2024 Revenue
$78,698
Booked-to-Date
★ 4.81
128 Reviews

This isn't a house with a pool — it's a running business. Licensed, furnished, five-star, and already booked, it pays you from the day you take the keys.

The Property

A 1918 farmhouse,
with a private resort out back.

Built in 1918 on a 0.89-acre lot in central Des Moines, this 2,330 sq ft home blends vintage farmhouse character with resort-style amenities that command premium nightly rates year-round. It's also simply a joy to own — many buyers keep a few weeks each year for themselves, making it as much a part-time family getaway as an investment.

1918 farmhouse with wrap-around covered porches
Year Built1918 — vintage farmhouse character
Square Feet2,330 sq ft
Lot Size0.89 acres — fenced backyard
Bedrooms3 bedrooms
Bathrooms2 full baths
Sleeps9 guests
Address1380 McKinley Ave, Des Moines, IA 50315
Heated resort-style pool
Why Guests Keep Coming Back

Amenities that command
premium nightly rates.

Only 4% of Des Moines STRs have a pool. Only 7% have a hot tub. Urban Oasis has both — plus a tiki bar, treehouse, and a covered outdoor living room that runs year-round.

🏊

Heated In-Ground Pool

Open late May through September. The #1 reason guests book and rebook — and the rarest amenity in the market.

♨️

Year-Round Hot Tub

Covered patio hot tub runs 365 days a year — a major revenue driver that keeps bookings strong through the off-season.

🌴

Tiki Bar & Hut

Full outdoor bar setup with seating. Guests love it — it shows up in nearly every five-star review.

🌳

Treehouse & Playset

Fenced backyard with a treehouse and playset. Perfect for families — a high-demand, high-rate niche.

🍳

Full Kitchen & Coffee Bar

Gas range, full appliances, and a dedicated coffee bar. Guests stay longer when they can cook.

📶

Smart Home & 300 Mbps Wi-Fi

Keyless entry, Smart TVs in every room, and fast Wi-Fi. Zero friction for guests, zero hassle for the operator.

The Investment Case

The numbers are undeniable.

Proven 2024 revenue of $81,690, with room to grow above that through active, year-round management.

2024 Gross Revenue
$81,690
Proven full-year performance — not a projection
Summer 2026 · Jun–Aug
$41,772
19 reservations · 76 nights · $550 avg nightly
Upcoming Bookings
$36,610
19 future reservations · into 2027 · as of Jul 30, 2026
Upside
Room to Grow
Active, year-round management above the 2024 figure
Operating Snapshot · Self-Managed
Property taxes$7,700
Insurance$3,500
Utilities$5,800
Pool / hot tub$5,550
Supplies & maintenance$3,000
Total operating expenses~$25,600

Cleaning is guest-paid (pass-through). Owner records, unaudited.

Net Operating Income
~$56,100
$81,690 revenue − ~$25,600 expenses
Cap Rate at $575,000
~9.8%
Self-managed · full-service management ~10% of revenue if preferred
2024 Occupancy
~65%
Full-year average · ~81% in August · peak weekends $500–$800+
Revenue by Month — 2024
2024 Gross Revenue: $81,690 · values in $K · owner records, unaudited
$5K
$10K
$15K
1.3
5.5
7.2
5.2
8.0
9.3
10.3
13.3
7.1
5.9
4.8
3.6
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec

Revenue Scenarios at $575,000

Conservative
$81,690
A straight repeat of 2024 actuals.
Base Case
$86,426
Best of 2024 and the current 2026 booking pace.
Upside
Room to grow
Above the 2024 figure with active, year-round management and pricing optimization.
$36,610in upcoming reservations — 19 future stays booked into 2027 (as of July 30, 2026).

A buyer purchasing today inherits a calendar that is already filling well into 2027, with summer as the peak — June through August delivered $41,772, and August is nearly full at 25 of 31 nights ($16,382). Realized average nightly rate: 2024 ~$342 · 2025 ~$392 · 2026 ~$354 year-to-date. Peak summer weekends run $500–$800+, and early-2027 forward bookings are pacing higher.

Booked Ahead — as of July 30, 2026
August$16,382
September$5,890
2027$11,863
What You're Buying

A complete operating business.
Not just a furnished house.

You're not starting from scratch. You're inheriting a proven system — the bookings, the brand, the pricing strategy, and the marketing playbook that built this business. We'll document everything and walk you through it so you can hit the ground running.

The Real Property

1380 McKinley Ave, fully furnished, equipped, and stocked. 2,330 sq ft · 3 BR · 2 BA · sleeps 9 · 0.89-acre lot. Move-in ready from day one.

$36,610 in Forward Bookings

Confirmed future reservations and guest deposits already on the calendar through 2027 — you collect them from the day you close.

Vrbo, Booking.com & Direct Site

Active Vrbo and Booking.com listings transfer. Direct-booking site iowapropertyrentals.com and the Urban Oasis brand transfer. Note: Airbnb listings and reviews are tied to the host account and do not transfer — the buyer creates a new Airbnb listing.

Our Proven Pricing Strategy

We'll share the pricing strategy that lifted the realized blended nightly rate to ~$354 and pushed peak-weekend rates to $500–$800+ — plus our documented roadmap for growing revenue above the 2024 level.

Established Service Framework

A documented set of trusted service relationships for cleaning, pool, hot tub, and seasonal upkeep keeps the home running smoothly. Provider details are shared with a serious buyer at the appropriate stage.

Complete Operating Documentation

Our full operating manual and SOPs — guest check-in, dynamic pricing, cleaning and pool-service schedules, and the service playbook that runs the business — handed over so you can operate from day one.

STR License Active Through September 14, 2029

License #RENT-2025-017237 is active and transferable to a new owner under the City's short-term-rental program — a step the buyer confirms with the City of Des Moines during due diligence. Des Moines requires Board of Adjustment approval, a city inspection, and $500,000 liability insurance to operate legally; Urban Oasis has already cleared every hurdle. This is one of the most valuable and rare assets in this sale.

We Set You Up For Success

You're not just buying a property.
You're buying a proven playbook.

Most investors buy a short-term rental and spend the first six months figuring out what works. You won't have to. We'll share the exact strategy, documentation, and service framework that generated $81,690 in 2024 — so you can skip the learning curve and start earning at full capacity from day one.

📋

Our Operating Playbook

Step-by-step documentation of how this property runs — from guest check-in to pool maintenance schedules. Years of trial, error, and refinement, handed to you.

💰

Our Pricing Strategy

The dynamic pricing approach that lifted the realized blended nightly rate to ~$354 and pushed peak weekends to $500–$800+ — and our documented strategy for growing revenue above the 2024 level.

🤝

Established Service Framework

A documented framework for cleaning, pool, hot tub, and seasonal upkeep, so nothing gets dropped. Provider details are shared with a serious buyer at the appropriate stage.

📣

Our Marketing Playbook

Our proven listing copy, photo strategy, and seasonal promotion approach that generated 128 reviews and a 4.81 overall rating.

📱

Guest Communication Templates

Message templates for every guest touchpoint — booking confirmation, check-in instructions, mid-stay check-in, and review requests.

📈

Room to Grow Revenue

A clear roadmap showing exactly which levers to pull — off-season pricing, direct booking growth, and reclaiming owner-use nights — to grow revenue above the 2024 level.

"The goal is simple: hand you the keys and the confidence to earn from day one. We want this to be the easiest investment you've ever made."

— Kalen Ludwig, Owner & Listing Agent
Included With Your Purchase

30-Day Transition Support — Work Directly with Our Property Manager

We'll provide you with 30 days of direct access to our experienced property manager who knows this home inside and out. They'll walk you through every system and the home's service framework, help you set up your new Airbnb listing for maximum early ranking, and be available by phone or text to answer any question that comes up. You won't be figuring this out alone.

Day 1 onboarding callService framework walkthroughPricing setup walkthroughAirbnb listing guidance30 days of Q&A support
What Guests Say
4.81
out of 5 stars · 128 reviews · 84% five-star · 100% response rate · 3 years hosting
Check-in5.0
Communication4.9
Accuracy4.8
Value4.7
Cleanliness4.7
Location4.6
★★★★★

"Pool and hot tub are exactly as described — we spent every evening in the hot tub. The tiki bar made it feel like a real resort."

Verified Guest
★★★★★

"Perfect for our family reunion. The yard, treehouse, and pool kept the kids busy all weekend. We'll be back every summer."

Verified Guest
★★★★★

"Cleanest Airbnb we've ever stayed in. The outdoor space is truly resort-level. Kalen was incredibly responsive throughout."

Verified Guest
The License

The rarest, most valuable
asset in this sale.

Regulatory certainty is the #1 concern for STR investors in 2026. Urban Oasis has already cleared every hurdle Des Moines requires — and the license is transferable to a new owner, confirmed with the City as a standard step in due diligence.

STR Rental License
#RENT-2025-017237
Active through September 14, 2029
✓ Transferable to a new owner — confirmed with the City in due diligence
StatusActive
License #RENT-2025-017237
IssuedFebruary 23, 2026
ExpiresSeptember 14, 2029
TransferableYes — buyer confirms with City
InspectionPassed
Full Transparency

Everything you need to know
before you buy.

Request Info & Tour

Want more info, or a tour?

Send Kalen a note and she'll reply within one business day with information on the property, answers to your questions, or to set up a private tour.

Or reach Kalen directly:
515.402.3169  ·  Kalen@PeoplesCompany.com

Offered at $575,000 · Licensed · Furnished · 120 Five-Star Reviews · Turnkey
1380 McKinley Ave · Des Moines, IA 50315

Goes straight to Kalen Ludwig · 515.402.3169 · Kalen@PeoplesCompany.com

Urban Oasis pool and tiki bar
The Invitation

Schedule a private tour.

Urban Oasis is offered at $575,000 — a complete, operating short-term rental business with a heated pool, year-round hot tub, active STR license, and $81,690 in proven annual revenue.

Call Kalen · 515.402.3169
KL

Kalen Ludwig

Property Owner & Licensed REALTOR® · Brokered by Peoples Company
515.402.3169 · Kalen@PeoplesCompany.com · KalenLudwig.com
DMAAR Realtor of the Year & Circle of Excellence (2021) · HBA Builder of the Year (2021) · Serving Des Moines since 2005
Kalen Ludwig is the owner of this property and a licensed real estate agent (REALTOR®). Peoples Company — Cumming, Iowa — is the real estate broker supervising and handling this transaction. Kalen Ludwig is licensed in Iowa.
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